We present two analytic applications of the fact that a hyperbolic group can be endowed with a strongly hyperbolic metric. The first application concerns the crossed product $C^{\ast }$-algebra defined by the action of a hyperbolic group on its boundary. We construct a natural time flow, involving the Busemann cocycle on the boundary. This flow has a natural KMS state, coming from the Hausdorff measure on the boundary, which is furthermore unique when the group is torsion-free. The second application is a short new proof of the fact that a hyperbolic group admits a proper isometric action on an ${\ell }^p$-space for large enough $p$.