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May 2006 Household-Specific Regressions Using Clickstream Data
Avi Goldfarb, Qiang Lu
Statist. Sci. 21(2): 247-255 (May 2006). DOI: 10.1214/088342306000000150

Abstract

This paper makes three contributions: (1) the paper provides a better understanding of online behavior by showing the main drivers of Internet portal choice, (2) the rich data allow for a deeper understanding of brand substitution patterns than previously possible and (3) the paper introduces a wider statistics community to a new data opportunity and a recently developed method.

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Avi Goldfarb. Qiang Lu. "Household-Specific Regressions Using Clickstream Data." Statist. Sci. 21 (2) 247 - 255, May 2006. https://doi.org/10.1214/088342306000000150

Information

Published: May 2006
First available in Project Euclid: 7 August 2006

zbMATH: 05191864
MathSciNet: MR2324084
Digital Object Identifier: 10.1214/088342306000000150

Rights: Copyright © 2006 Institute of Mathematical Statistics

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Vol.21 • No. 2 • May 2006
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