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2014 Modeling and Analysis of New Products Diffusion on Heterogeneous Networks
Shuping Li, Zhen Jin
J. Appl. Math. 2014: 1-12 (2014). DOI: 10.1155/2014/940623

Abstract

We present a heterogeneous networks model with the awareness stage and the decision-making stage to explain the process of new products diffusion. If mass media is neglected in the decision-making stage, there is a threshold whether the innovation diffusion is successful or not, or else it is proved that the network model has at least one positive equilibrium. For networks with the power-law degree distribution, numerical simulations confirm analytical results, and also at the same time, by numerical analysis of the influence of the network structure and persuasive advertisements on the density of adopters, we give two different products propagation strategies for two classes of nodes in scale-free networks.

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Shuping Li. Zhen Jin. "Modeling and Analysis of New Products Diffusion on Heterogeneous Networks." J. Appl. Math. 2014 1 - 12, 2014. https://doi.org/10.1155/2014/940623

Information

Published: 2014
First available in Project Euclid: 2 March 2015

zbMATH: 07131998
Digital Object Identifier: 10.1155/2014/940623

Rights: Copyright © 2014 Hindawi

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