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2014 Information Sharing and Channel Construction of Supply Chain under Asymmetric Demand Information
Guangdong Wu, Qingshan Kong, Jian-gang Shi, Hamid Reza Karimi, Wei Zhang
J. Appl. Math. 2014: 1-8 (2014). DOI: 10.1155/2014/107589


Information sharing and marketing channel building have become an important problem of supply chain management theory and practice. The research of information sharing focused on traditional channel of supply chain between upstream and downstream enterprises; however, the research ignores the behavior of information sharing with potential entrants and composite structure characteristics about traditional marketing channel with the direct channel. This paper uses the model to research the effects brought about sharing demand information with potential entrants and building marketing channel, which reveals information sharing and channel building mechanism in the supply chain. The study found that the five-force model of Porter regards potential entrants only as a threat that is one-sided. When the channel competitiveness meets certain conditions, manufacturer and retailer will share demand information with potential entrants. Building composite marketing channel is the manufacturer's absolute dominant strategy. Channel construction will increase the entry barriers for potential entrants and weaken the effect of double marginalization; meanwhile, the performance of supply chain will be augmented.


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Guangdong Wu. Qingshan Kong. Jian-gang Shi. Hamid Reza Karimi. Wei Zhang. "Information Sharing and Channel Construction of Supply Chain under Asymmetric Demand Information." J. Appl. Math. 2014 1 - 8, 2014.


Published: 2014
First available in Project Euclid: 2 March 2015

zbMATH: 07131321
Digital Object Identifier: 10.1155/2014/107589

Rights: Copyright © 2014 Hindawi


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