Household-Specific Regressions Using Clickstream Data
Avi Goldfarb and Qiang Lu
Source: Statist. Sci. Volume 21, Number 2
(2006), 247-255.
Abstract
This paper makes three contributions: (1) the paper provides a better understanding of online behavior by showing the main drivers of Internet portal choice, (2) the rich data allow for a deeper understanding of brand substitution patterns than previously possible and (3) the paper introduces a wider statistics community to a new data opportunity and a recently developed method.
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Permanent link to this document: http://projecteuclid.org/euclid.ss/1154979825
Digital Object Identifier: doi:10.1214/088342306000000150
Mathematical Reviews number (MathSciNet): MR2324084
Zentralblatt MATH identifier: 05191864
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Digital Object Identifier: doi:10.1016/0304-4076(94)01644-F
Zentralblatt MATH: 0832.62104
